Meet Our Team

With over 25 years of experience in the financial services industry, Josh is committed to guiding individuals and families through every stage of their financial journey. As the founder and financial advisor at Balanced Approach Wealth Management, he focuses on creating personalized strategies tailored to each client’s unique goals and life circumstances.

Joshua’s interest in finance began early, sparked by time spent with his father reading Kiplinger’s magazine and watching Wall Street Week with Louis Rukeyser.  That early exposure nurtured a lifelong passion for finance and helping others make informed financial decisions. He started his career as a fund accountant at Invesco Funds, later moving into an advisory role at a boutique firm in San Francisco before joining Ameriprise Financial, where he spent 18 years refining his expertise and building strong client relationships. 

Josh holds a Bachelor of Science in Finance with a minor in Economics from the University of Maryland. His areas of focus include portfolio management, tax planning, executive compensation and benefit strategies, wealth preservation, business retirement plans, stock options, education funding, and estate planning.

He lives in California with his wife and daughter, and values a well-rounded, active lifestyle. In his free time, Josh enjoys golfing, cooking, mountain biking, and skiing. 

Natalia Koritskaya is a ®, CERTIFIED FINANCIAL PLANNER® professional and a Chartered Retirement Planning Counselor (CRPC™) with over 10 years of experience. She brings a comprehensive and well-rounded approach to wealth management and financial planning. Natalia is particularly skilled in helping clients understand the financial implications of their decisions during significant life events, such as career transitions, retirement, or divorce.

As a Certified Divorce Financial Analyst® (CDFA®), Natalia Koritskaya specializes in supporting individuals, couples, and their attorneys through all financial aspects of the divorce process. She provides clarity and guidance on complex matters such as asset division, cash-flow analysis, tax implications, and long-term financial impact. With a thoughtful and neutral approach, Natalia helps clients make informed decisions during divorce negotiations and continues to support them with post-divorce planning and asset management to work toward a confident financial future. 

Fluent in both English and Russian, Natalia is dedicated to serving a diverse clientele in the Bay Area. She is an active member of several professional organizations and local groups.

Natalia is committed to providing personalized financial advice that empowers clients to make informed decisions and pursue financial confidence.

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Jonathan Martinez serves as Client Relationship Manager at Balanced Approach Wealth Management, bringing strong communication and financial knowledge to his role. He holds a Bachelor’s degree in Finance from San Jose State University, along with Associate of Arts degrees in Business Administration and Communication Studies. Jonathan is passionate about delivering exceptional client service and ensuring a seamless experience for those navigating their financial journeys.

Dan Chory, CFP® has joined Balanced Approach Wealth Management, where he works closely with the firm’s owners to support the delivery of a highly personalized, high-touch planning experience for clients. He plays a key role assisting with investment and tax planning, and helping analyze complex scenarios so clients can make informed decisions with clarity and confidence. Dan’s thoughtful, detail-oriented approach helps ensure each client’s plan is aligned, accurate, and executed seamlessly.

Originally from the Boston area, Dan earned his degree in Economics from the University of Massachusetts, Amherst. He holds the CFP® certification, along with Series 7 and 63 securities licenses, held through LPL Financial. He is additionally Life and Health insurance licensed. Based in the South Bay of Los Angeles, he enjoys strength training, surfing, traveling, and spending time outdoors, especially with his golden retriever.

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